Building the AI engine
behind great video.
Reello is an independent AI product studio. We research and ship creative software that lets any business turn its products into scroll-stopping short-form videos — automatically.
- 100%
- AI-native stack
- 3+
- Platforms shipped
- 24/7
- Automated pipeline
Flagship product
Reello.ai — the AI short-video creation platform
A multi-tenant SaaS that helps e-commerce sellers produce high-converting short-form video at scale, without a production team.
AI script & scene generation
Turn a product page or a few photos into a structured, multi-scene video storyboard in seconds.
Auto captions & BGM
Smart subtitles and beat-matched background music mixed automatically for every clip.
Publish to TikTok & Instagram
Native platform integrations push finished videos straight to your social channels.
Engineering
An AI-native stack, built for scale
We own the full stack end to end — from high-performance Rust services to real-time media processing and cross-platform apps. That vertical integration lets us move fast and keep quality high across every product we ship.
- Performance-first Rust backends with async pipelines
- Redis-backed job queues for reliable video rendering
- Automated, multi-tenant infrastructure
Backend
- Rust / Axum
- PostgreSQL
- Redis task queue
Frontend & Mobile
- Next.js 14 / React
- React Native (Expo)
- TypeScript
AI & Media
- Generative captioning
- FFmpeg media pipeline
- Scene sequencing
Integrations
- TikTok & Instagram APIs
- Social OAuth
- App Store & Play billing
About Reello
An independent studio focused on AI product R&D
Reello designs, builds and operates AI software products. Our mission is to make professional-grade creative production accessible to any business through intelligent automation.
Research-driven
We treat every product as an experiment — testing, measuring and shipping AI capabilities that create real value.
Small team, high leverage
A lean studio using automation and modern tooling to deliver work that usually takes a much larger team.
Built in Australia, made for the world
Headquartered in Sydney, serving e-commerce and creators across global markets.
Let's build something intelligent
Interested in our products, a partnership, or AI product development? We'd love to hear from you.
Reello · Sydney, Australia · ABN 82 662 617 469